We didn’t start as a software company looking for a problem to solve.
We started as build-to-rent operators, spending more than a decade experiencing the day-to-day realities of operating.
Frustrated by spreadsheets, disconnected systems and losing valuable time to manual processes, we became convinced there had to be a better way. So we decided to build what we'd always wanted.
We believe BTR operators deserve a single platform that brings together the tools, insights and automation they need to make great decisions, work efficiently and deliver exceptional performance.
Our path to building Figtree isn’t conventional.
Meet the team behind Figtree
George Ahye
Co-founder & CEO
George has spent more than a decade in Build-to-Rent operations, holding senior leadership roles with leading operators and driving operational strategies behind award-winning communities.
As Co-founder & CEO, George leads Figtree's vision, strategy and product direction, ensuring the platform is built around the real-world needs of operators and residents.
Ed Thomas
Co-founder
Ed has over a decade of experience in brand, customer experience and marketing, helping organisations create stronger customer connections, exceptional experiences and thriving communities.
As Co-Founder, Ed leads Figtree's brand, customer experience and product design, helping ensure the platform is intuitive, thoughtful and enjoyable to use.
Shezan Nabiel
Co-founder & CTO
Shez is a proven technology entrepreneur with more than 15 years experience building and scaling software products, platforms and technology businesses.
As Co-founder & CTO, Shez leads engineering, architecture and AI innovation, ensuring Figtree remains scalable, secure and built for the future.
Dr Niclas Thomas
Data Science Consultant
Nic holds a PhD in Machine Learning and a Master's degree in Mathematics, with extensive experience leading data science and engineering teams across some of the UK's largest and most successful consumer brands.
As our data science consultant, Nic helps shape Figtree's pricing intelligence, forecasting capabilities and AI strategy, ensuring decisions are grounded in robust data science and commercial value.
Jamie Matlock
Data Engineering Consultant
Jamie brings deep expertise in data engineering, platform architecture and information security, gained across complex, large-scale data environments and the living sector.
As our data engineering consultant, Jamie helps shape Figtree's data architecture, integrations and security, ensuring the platform is built on scalable, reliable and secure foundations.
Our mission
Unlock the full potential of rental living
