BTR Revenue Management Software | Figtree

Optimise the rent for every home.

Figtree is revenue management software for build-to-rent, built by operators. It recommends the right rent for every home using your own data, while you set the rules and stay in control.

Request a demo See how it works

Take the guesswork out of build-to-rent pricing

Every recommended rent shows the evidence behind it, so your team can price with confidence.

Maximise income from every home

A recommended rent for every home, powered by your own data

See performance at a glance

Clear dashboards and a digital assistant for fast answers

Go beyond comparable rents

See local supply, demand and renter demographics, with trusted third-party market data

Move beyond spreadsheets

Replace manual analysis with one clear pricing workflow

Control pricing from strategy to execution

Set your strategy, approvals and automation in one place

Works with any property management system

A secure daily data file keeps pricing and performance up to date

One place for every pricing decision

Figtree works alongside your property management system to price every home, track revenue and keep rents optimised.

Illustrative only. Screens are simplified to show how Figtree works and may differ from the platform.

Digital assistant

Ask anything.Get answers you can act on.

Your digital assistant answers in seconds, using your own data and trusted market data.

  1. Performance
  2. Problem
  3. Market context
  4. Objective
  5. Action
Digital assistant
How's Canal Wharf performing?
Overall performance is strong. Occupancy is 94%, leasing activity is broadly stable, and RevPAU is up 3.8% over the last three months. The main drag is 2-beds, where letting pace has slowed.
Occupancy by unit type1-bed2-bed3-bed
What's happening with the 2-beds?
Higher-rent 2-beds are taking longer than target to let, and most have a low probability of renting in the next 30 days. Eight homes are currently costing around £18k a month in lost revenue.
How do they compare with the local market?
The slower 2-beds sit noticeably above the local average rent. Your highly occupied 2-beds are priced much closer to the market, just above the local average.
What should we do to maximise 12-month revenue?
Based on each home's probability of letting, an average rent reduction of 1.2% across the eight homes gives the strongest projected 12-month revenue, and increases their chance of letting within 30 days.
Would you like to open the pricing page and review those changes?
Yes, let's go.
Taking you there now…

Illustrative example

Built by operators, for operators. Figtree is designed around how BTR teams actually work.

  • 20+years in BTR between our co-founders
  • 12+leading operators and asset managers worked with
  • 1,000sof homes priced using spreadsheets
Meet the team
George, Ed and ShezCo-founders

Unlock smarter pricing and more control

How Figtree compares with spreadsheet pricing and other revenue management tools.

Manual Pricing Competitors Figtree
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Capability Manual Pricing Competitors Figtree
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Onboarding

Onboarded and live within 6 weeks

Free onboarding, no payment until go-live.

Security

Built to keep your data safe

  • AWS, UK/EU hosting
  • Encrypted, ring-fenced
  • 99.9% uptime target
  • Backups and recovery
  • Role-based access
  • Full audit trail
  • MFA, SSO optional
  • GDPR by design
  • Cyber Essentials certified

Questions operators ask

Straight answers on BTR revenue management, how our pricing works and how Figtree fits with your systems. Anything else? Just ask.

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See Figtree in action

A 30-minute session with the operators who built it. See how pricing is managed in Figtree, plus the key workflows your team would use.

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We'll be in touch soon to find a time that works for you.
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