Maximise Revenue. Increase Control.

The revenue management platform built for BTR, shaped by industry

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Pricing is still a manual process

Pricing decisions are spreadsheet-driven and based on limited insight from manual data analysis.

This results in:

Slow reaction to demand shifts

Inconsistent decisions across teams

Time lost in internal debate

Missed revenue

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Pricing speed and effectiveness is now a competitive advantage

Which is increasingly important due to:

Higher need to convert demand quickly

Greater pressure to achieve NOI

RRA requirement to evidence fair rent setting

Increased competition and renter choice

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A smarter way to manage pricing

Figtree provides a centralised revenue management tool that maximises rental income while ensuring consistent, fair and controlled pricing across your portfolio.

This results in:

Consistent pricing execution across teams and assets

Maximised revenue through optimised pricing

Greater control, transparency, and governance

Faster, data-led pricing decisions

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Here’s how it works…

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Data integration with your existing PMS

Seamless PMS integration via API or SFTP, ingesting leasing and demand data with optional price push-back.

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Machine Learning Demand Forecasting

Our machine learning model analyses your demand data to identify the optimal price for every unit, continuously improving its accuracy over time.

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Strategy-Led Pricing Decisions

Forecasts are converted into clear, actionable rents using your strategy, rules and guardrails—balancing optimisation with control.

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Performance Insights & Pricing Explainability

Access performance insights and explore pricing via Figtree’s AI assistant, with full visibility into the drivers behind every price.

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A new standard of pricing governance

  • Automated, rules-based pricing strategies

  • Configurable risk and stability profiles

  • Occupancy vs rent weighting controls

  • Configurable price change frequency

  • Pricing guardrails (floors, hierarchy, cooling-off)

  • Custom market comparison rules

  • Approval workflows for pricing changes

  • Full version history and audit trail

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Screenshot of a property management software called Figtree showing availability status, property details, and sorting options.
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Optimised pricing for every unit

  • Live unit status across the portfolio

  • Complete unit attributes for filtering and comparison

  • Strategy-led guide pricing

  • Unit-level pricing rules and controls

  • Pricing context vs YoY, last let, and market

  • One-click pending reservation

  • Branded PDF quote generation

  • Sharing and export controls

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Price with confidence using market context

  • Custom market areas drawn by postcode, town, or map boundary

  • Live achieved pricing by unit type

  • Real demographic data showing who rents in the local area

  • Overlay your property to benchmark against the wider market

  • Adjustable time ranges for pricing validation

  • Shareable, exportable market insights for faster decisions

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Dashboard from Figtree property management platform showing performance metrics for rental income, rental growth, average achieved rent for different unit types, and a graphical revenue report with a table of average rent prices per month.
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Turn data into insight and action

  • Real-time portfolio dashboards for performance and risk

  • Demand forecasting and trend analysis

  • Custom reporting across properties and portfolios

  • Scheduled reports for automated updates

  • Simple sharing and export

  • AI assistant for instant insights and discussion

Why Figtree?

Purpose-built to move beyond spreadsheets and manual analysis

End-to-end pricing workflow, from strategy to execution

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Faster decisions with clear governance

Designed to work alongside your existing PMS

Why Figtree?

Purpose-built to move beyond spreadsheets and manual analysis

Faster decisions with clear governance

End-to-end pricing workflow, from strategy to execution

Designed to work alongside your existing PMS

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Built for operators across every rental model

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Build-To-Rent

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Co-Living

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PBSA

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Single Family Homes

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Later Living

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The impact for our customers

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Increased revenue from optimised pricing

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Faster response to demand shifts and market changes

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Less internal debate, clearer pricing decisions

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Greater confidence and governance at scale

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What this means for your portfolio

Occupancy Growth

1%

2%

3%

4%

5%

Additional Revenue

£86.4k

£172.8k

£259.2k

£345.6k

£432k

Reduced Void Costs

£17.5k

£35k

£52.6k

£70.1k

£87.6k

Total Annual Value

£207.8k

£519.6k

£311.8k

£415.7k

£103.9k

Small improvements in occupancy can deliver significant financial returns.

Here's what that could look like for a portfolio of 400 homes, based on an average rent of £1,800 per month and average void costs of £12 per day.

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Customer success from day one

With guided onboarding to get you live in weeks:

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Upload assets, connect data sources, and configure rules

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Onboard users, align teams, and ensure day-one adoption

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Validate outputs and refine settings before rollout

And ongoing support that drives long-term success:

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Built-in process guides and FAQs

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Experienced team with deep operational expertise

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AI assistant providing 24/7 insights and guidance

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365-day support with clear SLAs

Enterprise-grade security and infrastructure

Cloud-native, resilient infrastructure built on AWS

AI capabilities powered by OpenAI and Amazon SageMaker

Auto-scaling, serverless architecture designed for peak demand, with a 99.9% uptime target

Secure, encrypted data storage with UK/EU regional residency

Clear data ownership and landlord segregation by design

Automated backups and disaster recovery

Institutional-grade governance, traceability, and auditability

Role-based access controls and approval workflows

Multi-factor authentication and single sign-on (SSO) as standard

GDPR-compliant by design

Secure APIs with controlled, monitored integrations

Cyber Essentials Certified

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Simple, transparent subscription pricing

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Free

onboarding

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Unlimited

users

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£40/unit

per annum (ex VAT)

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Getting started is straightforward

We handle the setup and take you through a structured onboarding journey to get you live quickly, with full visibility and support at every stage.

Stage 1

Pilot delivery plan

Stage 2

Platform setup & data integration

Stage 3

Pricing output validation

Stage 4

Platform training & enablement

Stage 5

Pilot launch

Stage 6

Pilot review & scale decision

Shaped by a decade of experience working with leading BTR operators and asset managers

George Ahye
Co-Founder & CEO

10+ years BTR operations experience at urbanbubble, Greystar and Get Living. ARLA, IRPM, IOSH qualified

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Shezan Nabiel
Co-Founder & CTO

Mechanical Engineering (BEng) (Hons), experienced tech entrepreneur with 8+ years in software engineering

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Ed Thomas
Co-Founder

12+ years BTR CX strategy with DTZi, Folk, The Collective, Apache Capital, Heimstaden

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Niclas Thomas
Data Science Consultant

MMath Mathematics, PhD Machine Learning, former Head of Data at Sainsbury’s, Gousto, Next

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Jamie Matlock
Data Engineering Consultant

10+ years in data architecture, security, and analytics; Head of Data at a leading identity verification and fraud prevention platform

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Q Ventures
Investor

Venture Capital firm with aggregate £220m deployed across 115 companies

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A long-term partner. Not just a platform

We’re building the future of property management. Join us in shaping the roadmap ahead.

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Revenue Management

Performance Analysis

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Marketing & Leasing

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Resident CRM & Services

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Resident Mobile App

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Facilities Management

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Finance & Accounting

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Staff Performance Gamification

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Ready to get started?

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What happens next…

1. Book in a Pilot Alignment Call

2. We’ll issue a Pilot Summary for review

3. Formalise agreement

4. Begin structured onboarding journey

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Thanks for your time

George@figtreetechnology.co.uk
07912682719